Global Marketing Communication Manager

The Blueprint (Role Profile)

Apex Tool Group is currently looking for a Manager, Global Marketing Communications associate who will be based in Lexington, SC. This position within the Cleco | Apex marketing department is responsible for supporting marketing communications through all global channels that align with the organization’s strategic objectives.

The Manager, Global Marketing Communications reports to the Senior Manager, Global Marketing Communications and supports the Cleco (www.clecotools.com) and Apex (www.apex-tools.com) brands with regular daily interaction with regional (US-based) & global teams. The role works with Product Management, Sales, Creative Design and outside agencies to identify, plan and execute marketing and sales strategies to drive growth.

The Build (Responsibilities)

• Contribute to the creation and execution of effective marketing activities such as promotions, trade shows, product launches, social media, digital marketing, and other global commercialization activities.
• Support in the global product launch process, including leadership of commercialization plans with key stakeholders.
• Develop and proof-read brand copy and oversee development of digital assets to support online digital merchandising and social media.
• Perform day-to-day project management functions to organize workflow and communication progress from initial brief through project execution.
• Lead day-to-day management and maintenance activities of the Cleco and Apex websites, including maintenance ticket queues with internal and external developers & IT resources.
• Lead day-to-day management of Cleco and Apex social media channels and groups, including ownership of the brand(s) content calendar.
• Work with manager and cross-functional teams to understand and support business strategies and strategic marketing initiatives.
• Create and present clear and persuasive rationale for marketing and sales campaigns.
• Monitor competitive and industry trends in marketing and appropriately apply knowledge gained to help drive performance.
• Develop and coordinate omnichannel marketing programs including lead generation through CRM and email drip campaigns.
• Coordinate with multiple internal stakeholders and external 3rd party agencies and freelancers.

The Toolbox (Qualifications)

• Bachelor’s degree: Business, Marketing, Digital Marketing or related curriculum preferred.
• 5-7 years of marketing experience preferred.
• Excellent computer skills (Adobe Creative Suite, Excel, PowerPoint, Word); Content management software experience preferred; Digital asset management skills preferred.
• Project management experience and demonstrated history of managing timeline(s) and completing project(s) on schedule.
• Professional, well-developed communication skills – verbal and written.
• Creative mindset with a clear understanding of marketing concepts.
• Experience with CRM software (like Salesforce, Hubspot, Zoho, Apptivo or Microsoft Dynamics).
• Data analytic skills are a plus.
• English skills required (German and/or French language skills are a plus).
• Ability to travel up to 10-20%, within the US.