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Apex Tool Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status. 

Sr. Manager, Channel Marketing

Job Req ID:  687
Location: 

Apex, NC, US, 27539 Sparks, MD, US, 21152 Huntersville, NC, US, 28078

Work Arrangement:  Onsite

The Blueprint (Role Profile)

Reporting to the Director, NAHT, Channel Management, the Senior Manager, Channel Marketing will be based in Apex, NC, Sparks, MD or Huntersville, NC. This position within the Hand Tools Channel Marketing department is responsible for leading strategic channel marketing efforts in regards to current products and new product launches for Retail, Hardware and Amazon.  The Senior Manager, Channel Marketing collaborates extensively with sales leaders, product teams, and the marketing communication team to drive sales. The Senior Manager, Channel Marketing is also responsible for using sales, profit, customer, consumer, and competitor data to develop channel marketing strategies that align with business objectives.  The Senior Manager is responsible for managing, guiding, coaching, developing, and delegating to a team of associates. The Senior Manager also participates in and oversees tactical channel marketing efforts that support his/her team.

The Build (Responsibilities)

  • Lead development of a thorough competitive and situational assessment of the channel to lead strategic planning and annual marketing planning
  • Supervise and drive marketing programs to meet strategic growth objectives and to grow sales among customers (via push programs) and end-users (via pull programs)
  • Collaborate with sales team and product team to position products commercially that align with strategic goals
  • Work alongside sales, product managers, and marketing communications teams to engineer brand strategies and tactics at the customer level
  • Actively seek out and understand customer and end user VOC through regular contact to shape strategy for the organization
  • Lead channel marketing tactical planning with product teams to prepare for launch of new products and promotions
  • Monitor/track and analyze the effectiveness of programs to lead discussion around course corrections and decision-making
  • Present to customers, consumers, and internal clients about brand information and promotions
  • Lead line item reviews to gauge product interest and to gain insight on how to better message the products
  • Abillity to travel up to 20%

The Toolbox (Qualifications)

  • Bachelor’s degree in marketing, business administration, or related field; MBA is a plus
  • 10+ years of marketing, sales, or customer service experience 
  • Experience with strategic planning
  • Experience with working in multiple channels or multiple regions
  • Experience conducting and analyzing market research, then turning findings into actionable projects
  • Experience measuring and tracking success
  • Experience with and exposure to financial statements and understanding their interactions
  • Experience with distribution
  • Experience developing and executing digital marketing and e-commerce platforms tactics
  • Experience executing channel marketing tactics for a new product introductions
  • Ability to manage, coach, and develop others
  • Excellent organizational, written and verbal communication, and interpersonal skills
  • Excellent computer skills (Excel, PowerPoint, Word); SAP skills is a plus
  • Expert knowledge of principles and methods for pricing, promoting, and placing products

At Apex Tool Group (www.apextoolgroup.com), we build innovation. Each day, our associates strive to find new and exciting ways to help our customers solve their most complex challenges. By harnessing our global resources, unprecedented insights and spirit for service, we build more than just tools for the jobsite – we help build the future.

ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.2 billion in annual revenues. Our 6,700 associates around the world have built powerhouse brands like GEARWRENCH®, SATA®, Crescent®, Cleco®, Weller® and APEX®. Our brands are trusted by the professional trades and DIY enthusiasts alike. With our roots dating back to the 1800’s, our tools have driven technological advancements that drive efficiency, speed and safety for customers in a broad range of commercial and consumer markets. 

 As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You’ll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve.

Our six core values - Customers Come First, Integrity in All We Do, Continuous Improvement, Innovation for Growth, Passion to Succeed and Best Talent, One Team - drive our daily decisions. Connect with us on social media to learn more – Facebook, Instagram, LinkedIn and Twitter.

If your goal is to work where finding a better way never ends and your ideas become reality, join us and say #WeBuildATG!


Nearest Major Market: Raleigh

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